Skip navigation

According to Gallup & Robinson and Readex, two US research organisations, the six principles of creating print ads that work are:

1 Be specific in promoting the benefit for the consumer.

2 Make the product the big benefit.

3 Keep your advertisement simple.

4 Use large spaces to emphasise the benefit.

5 Personalise the benefit.

6 Don’t obscure the benefit—being catchy and cute don’t always work.

[as described by John Machado in Creating Desire]


Tinggalkan Balasan

Isikan data di bawah atau klik salah satu ikon untuk log in:


You are commenting using your account. Logout / Ubah )

Gambar Twitter

You are commenting using your Twitter account. Logout / Ubah )

Foto Facebook

You are commenting using your Facebook account. Logout / Ubah )

Foto Google+

You are commenting using your Google+ account. Logout / Ubah )

Connecting to %s

%d blogger menyukai ini: